Complementary Marketing Services

While Google Ads and Bing Ads are powerful tools, their effectiveness can be amplified with a holistic approach to your online presence. Our complementary marketing services are designed to integrate seamlessly with your paid advertising, boosting performance and maximising your return on investment.

Search Engine Optimization (SEO) & Local SEO

To get the most out of your ad spend, your website and landing pages need to be in top shape. A well-optimised website can lower your ad costs, help your ads rank higher, and significantly improve your conversion rate. This means more people taking the action you want, whether it's making a purchase, submitting an inquiry, or signing up for your service.

We'll work to ensure your website plays nicely with search engines, and we'll also fine-tune your Google Business Profile. A strong Google Business Profile is crucial for Local SEO, helping you attract nearby customers and further enhancing your ad performance.

Advertising on Alternative Channels

Beyond Google and Bing, a world of potential customers awaits. We can help you expand your reach and engage with your target audience on a variety of other popular platforms:

• Facebook & Instagram: Ideal for visual storytelling and engaging with broad demographics.

• LinkedIn: Perfect for B2B advertising and reaching professionals.

• Reddit: A unique platform for niche targeting and community engagement.

• Amazon Shopping: Essential for e-commerce businesses looking to boost product sales.

Email Marketing

Often overlooked, email marketing is one of the most effective ways to cultivate repeat business. It's not spam; it's a direct line to an audience that has chosen to subscribe because they're genuinely interested in your products, services, and updates. As such, this is often a low-cost, high-return marketing activity. We can help you build and manage effective email campaigns that drive loyalty and sales.

We've been in the marketing business for three decades, and have hands-on experience with everything from designing printed literature and building websites, to running commercials on SkyTV. We've worked with affiliate programmes, found creative ways to reward sponsors, and networked for our clients at trade shows. We enjoy the discovery and challenge that comes with new marketing opportunities. (Did anyone say, "AI?")

While advertising on Google and Bing are our bread and butter, we are pleased to complement our advertising services with additional marketing as desired. Please complete the form below to submit your enquiry.